past because it’s present that has survived in human memory.
what is transitive design?
« transire » which means « go beyond ». The term of « transitive design » appears
at the end of the nineteenth century and refers to industrial products
bridging the past and the future. This is the first time a concept introduces
the idea of emotional memory in the cold world of industry.
from transitive design are neither vintage nor retro but are part of a world in
perpetual motion and change. They are considered as « time shuttles », as
projects that have been thought and designed in way to reconcile and reassure
two tensions: projection desire on the one hand, fear of tomorrow the other
to the past are based on memory of events, objects and/or sensations that
belong to distant stories, that we remind with affection.
design is the trademark of klokers. Each item is inspired by objects from the
past, whose emblematic uses are still there buried away in the collective
subconscious. And so it is that KLOK-01 brings to mind the circular slide rule,
once used in mathematics. klokers timepieces are part of a transverse reality.
They offer a means to travel between yesterday and tomorrow, being resolutely
focused on the future.
design refers to industrial products bridging the past and the future.
timepieces are part of a transverse reality.
Texte : Mady Jay
Photo : Unsplash @danieldandreti