In November klokers
teamed up with British label #TOGETHERBAND
which produces bracelets in the colours of the United Nations 17 sustainable development goals.
After all, we all know that when it comes to difficult projects, being part of a team is what matters. So, Cameron Saul and Olivier Wayman
, founders of the ecoresponsible brand Bottletop
which has been making accessories from sustainable and recycled materials since 2002,
came up with the idea of creating a second specific label #TOGETHERBAND
to support UN actions aiming to make the world a better place.
Their fantastic initiative dates from five years ago, just after the 193 member-states
of the global organisation set themselves 17 sustainable development objectives (GG for global goals)
to end poverty, fight against inequality, slow global warming and preserve diversity... Personalities like Prince William
, entrepreneur Bill Gates
and lots of other committed celebrities from the world of art, music, cinema, fashion and design immediately joined the cause. But Cameron Saul and Olivier Wayman
also wanted the general public to be able to wear these colours representing the challenges of everyday life via a #TOGETHERBAND bracelet,
profits from the sales of which would be given entirely to charitable organisations working to achieve these UN global goals by 2030
This jewellery has something of the holiday vibe about it and is available in 17 colours.
It is made from 100% Parley Ocean Plastic
- a material made from waste plastic collected in our seas and oceans and on the coast and beaches of the four corners of the world by the company Parley
which fights against marine pollution.
The clasp is stainless steel - Humanium metal
- which comes from the
recycling of illegal weapons seized and destroyed by the local authorities in Central America. In addition, the two components of these bands are assembled by Nepali artisans
whose working conditions and remuneration are strictly controlled... And then each band is packaged and shipped in paper that has already been reincarnated several times
in order to preserve our beautiful mother earth
Every action counts in any charitable project, and so today klokers
is proud to be doing its bit by launching a limited series
of its original Klok-01 D1
watch adorned with a sunny yellow press button
and a matching #TOGETHERBAND bracelet
in the same colour which corresponds to UN Global Goal 7
for the development of clean, accessible and sustainable energy
And because it’s important to unite around these subjects that affect the future of the planet and its children, klokers
is replicating the #TOGETHERBAND
principle of delivering not just one bracelet, but two bracelets
with the watch. This means you can give the second one to someone close to you
, thereby spreading the word and passing on the message
in a global relay of support for this important cause.
Text : Frédéric Martin-Bernard