In November
klokers teamed up with British label
#TOGETHERBAND which
produces bracelets in the colours of the
United Nations 17 sustainable
development goals. After all, we all know that when it comes to
difficult projects, being part of a team is what matters. So,
Cameron
Saul and Olivier Wayman, founders of the ecoresponsible brand
Bottletop
which has been making accessories from sustainable and recycled
materials
since 2002, came up with the idea of creating a second
specific label
#TOGETHERBAND to support
UN actions aiming to make the
world a better place. Their fantastic initiative dates from
five years ago, just after the
193 member-states of the global
organisation set themselves
17 sustainable development objectives (GG
for global goals) to end poverty, fight against inequality, slow global
warming and preserve diversity... Personalities like
Prince William,
entrepreneur
Bill Gates and lots of other committed celebrities from the
world of art, music, cinema, fashion and design immediately joined the
cause. But
Cameron Saul and Olivier Wayman also wanted the general
public to be able to wear these colours representing the challenges of
everyday life via a
#TOGETHERBAND bracelet, profits from the sales of
which would be given entirely to charitable organisations working to
achieve these
UN global goals by 2030.
This jewellery has
something of the holiday vibe about it and is available in
17 colours.
It is made from
100% Parley Ocean Plastic - a material made from waste
plastic collected in our seas and oceans and on the coast and beaches of
the four corners of the world by the company
Parley which
fights
against marine pollution. The clasp is stainless steel -
Humanium metal -
which comes from the
recycling of illegal weapons seized and
destroyed by the local authorities in Central America. In addition, the
two components of these bands are assembled by
Nepali artisans whose
working conditions and remuneration are strictly controlled... And then
each band is packaged and shipped in paper that has already been
reincarnated several times in order to preserve our
beautiful mother
earth.
Every action counts in any charitable project, and so
today
klokers is proud to be doing its bit by launching a
limited series
of its original
Klok-01 D1 watch adorned with a
sunny yellow press
button and a matching
#TOGETHERBAND bracelet in the same colour which
corresponds to
UN Global Goal 7 for the
development of clean, accessible
and sustainable energy.
And because it’s important to unite around
these subjects that affect the future of the planet and its children,
klokers is replicating the
#TOGETHERBAND principle of delivering not
just one bracelet,
but two bracelets with the watch. This means you can
give the second one
to someone close to you, thereby
spreading the
word and passing on the message in a global relay of support for this
important cause.
Text : Frédéric Martin-Bernard