The accessory that changes everything

 

The pandemic and the complicated news the world has had to dealt with over the last two years have increased trends tenfold, accelerating awareness. In the previous world, we vaguely pointed the finger at fast fashion and its long-distance imports, without really trying to change this system or our consumption habits. One virus and a war later, it is now a question of buying better by paying more attention to the origin of the raw materials and the places and the conditions of manufacture of our clothes.

And this phenomenon is not restricted to ready-to-wear clothing. All sectors are talking about eco-responsibility, about local, recyclable or sustainable products that are high quality, timeless and strong. And that don't give a hoot about trends, are resistant to wear and tear, become more beautiful with time and so on.

 

In a nutshell, it is also about spending less. Which is to be expected, as every time the planet spins off kilter and things aren’t going too well, people become scared and make fewer purchases. In terms of clothing, this desire to shop less is closely linked to the pandemic and its repeated lockdowns. During these months in parentheses, confined, deprived of outings and opportunities to wear different clothes, many people have suddenly become aware of the richness of their wardrobe by doing some tidying up. Their shelves and rails contained a plethora of clothes that had been little used, sometimes acquired several times over in very similar colours. Garments that are almost intact, sometimes still in their original packaging and, above all, still in keeping with trends if you know how to shake up the look a bit with some new shoes, a contrasting belt, a new bag, a piece of jewellery or perhaps a carefully chosen watch strap.

 

And this is the magic of fashion accessories, those style complements that are often enough to update a look. Their power is not new. A century ago, Coco Chanel published lines of jewellery and costume baubles in the wake of her first chic, understated suit. More recently, as fashion trends shifted from the colourful euphoria of the 1980s to the minimalist less is more of the following decade, accessories began to assume greater importance. Today, it is the mainstay of the activity of a plethora of major ready-to-wear labels. We talk about "It Shoes" and "It Bags" in magazines. All styles, all sizes, all colours are possible. There is no longer a single major trend per season. There are several that intersect, reflect and enrich each other and sometimes even telescope. The only thing that all these trends have in common is that the accessory is no longer accessory at all. In 2022 it is, in fact, crucial.  

 

Klokers anticipated this phenomenon at the time of its launch by developing an interchangeable strap system which allows you to vary the style and colour on your wrist without having to part with your favourite timepiece. The concept is original, to say the least, given that the brand's timepieces run in the opposite direction to all the watches on earth. It is so easy to use that some people collect them, so that they can change their straps as well as their shirts, bags or necklaces... To perfectly match one to the other, knowing that Klokers is constantly expanding its ranges with new materials and colours.